Posters, banners, rack cards, magazine ads, brochures and newsletters

Waking Media has developed an array of print materials and graphic concepts.  When deciding what kind of print material you need - it's important to ask questions such as:

Does my ad need to teach my audience about my new product? OR does my ad need to differentiate my product from the rest?

What makes my target audience laugh? What makes them envious? What are the struggles of their day-to-day life? What do they do for leisure?